Google Inc 2005 Case Study

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Strategic Management and Business Policy : Case Study
Google Case Study was written in 2005
All case questions have already been answered
This is what I will present you today. ..
1998 : Garage Day • Larry Page and Sergey Brin accept a $100,000 check from Sun Microsystems incorporate Google Inc. on Sept. 7. • The Stanford University graduate students work from a garage in Menlo Park, Calif., for six months.
First version of Google.com
1999: VCs feel lucky • AltaVista, Excite, Lycos, and Yahoo dominate Internet search, but Google scores $25 million in its first round of venture capital funding, which values the startup at $100 million. • Google moves out of its garage to an office building in nearby downtown Palo Alto. Credit : Business Week
• Google indexes more than a billion Web pages to become the world's largest search engine. • In June, Yahoo inks a deal for Google to supply its search results for four years • In October, Google launches AdWords , which sells text-based ads next to search results. Credit
 

INTRODUCTION

Google was started as a research project by two Stanford PhD students named SergeyBrin and Larry page. They registered the domain name google.com in the year 1997 andin September 1998, it became a privately owned incorporate Google Inc. With itsextensive research on search algorithms and use of state of the art technology, Googlesuccessfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is adominating player in internet searching market, it has to compete with its rivals in thisfield where there is no long time entry barrier. Google can expand change its businessmodel to survive in this best search engine race. Google's management techniques have proven to be fruitful. One of their "10 Golden Rules" Google's compilation of ten ruleswhich help motivate their employees is place employee's in the same or even differentdepartments in close quarters to allow them to communicate, which in turn, makescoordination extremely efficient. Google runs a unique and exceptional work atmosphere,from its constant technological advances to its friendly work environment. Google is nowthe most dominant search tool on the web, setting the standards that others try to followand better, as yet unsuccessfully.

BASIC INFORMATION

Type

Public

Founded

Menlo Park, California (September 4, 1998)

Founder(s)

Sergey M. Brin, Lawrence E. Page

Headquarters

Googleplex, Mountain View, California, United States

Area served

Worldwide

Industry

Internet, Computer software

Revenue

$ 3,189 million (2004)

Net income

$ 399 million (2004)

Total assets

$ 3,313.4 million (2004)

Total equity

$ 2,929.1 million (2004)

Employees

$ 3,021 million (2004)

Website

www.google.com

GOOGLE MISSION STATEMENT

Our mission is to organize the world information and make it universally accessible anduseful. We believe that the most effective and ultimately the most profitable, toaccomplish our mission is to put our need of our user first. We have found that offering ahigh quality user experience leads to increased traffic and strong word-of-mouth promotion. Our dedication to putting user first is reflected in three key commitments wehave made to our users:

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